It wasn’t too long ago that the concept of unified commerce was new and its impact on retail unsubstantiated, but today that’s far from the case. As a matter of fact, 2017 is unified commerce’s year in the spotlight, and we’ll likely see a high volume of retailers focus on the migration to a unified commerce platform in the coming months.
We recently released a video highlighting unified commerce, and shortly after, RPE EVP Rob Henneke was featured in an Apparel Magazine Roadmap Report, entitled “How Unified Commerce Will Drive Omnichannel Maturity.” In the report, Rob stressed the importance of streamlining processes—from click and collect to endless aisle and seamless CRM—they all must work together.
Click here to download the extensive report from Apparel Magazine.
Apparel Magazine’s findings about unified commerce are noteworthy. There is far more profitability potential for omnichannel retailers when their brick-and-mortar and ecommerce systems and solutions work together. Per the report, omnichannel customers spend nearly double of what store-only shoppers spend.
It goes without saying we live in an omnichannel world, and unified commerce is the future. What are its advantages?
- Data is key. Unified commerce provides quality vital data and analytics that can steer profitable decision making.
- No siloed channels.
- Everything works together. Each element in the process is part of a larger overarching picture.
- Coordinating the supply chain process is seamless. Everyone is always on the same page.
Sound omnichannel retailing is imperative. While ecommerce is growing at speeds unforeseen 15 years ago, the most successful retailers balance their channels to complement each other, rather than siloing them.
Is your business ready to make the switch to a unified commerce platform? Our retail consulting team will help guide you through the process. Touch base today to find out more.