Clifford L. Epstein

Clifford L. Epstein

Cliff Epstein, a founder and chief executive of Retail Process Engineering and RPE Outsourcing, has established and operated a number of companies throughout his 40+ year career as a retail and business entrepreneur. His first venture was the establishment of a chain of sporting goods stores where he soon expanded services operating a corporate recognition business, textile imprinting and embroidery company and an awards and trophy company.

Epstein’s passion for reinventing businesses as market conditions changed and being nimble in the development of evolving corporate strategies to support those changes were critical elements in the successes of these companies. With his growing reputation in the retail industry, he served as a corporate executive with several national retailers. Recognizing the power of information to intelligently manage retail business, Epstein was an early adaptor of retail systems.

Under Epstein’s leadership, RPE has followed the same principles in adding practices to take advantage of changing technologies to optimize the retailer’s performance. RPE has recruited and attracted results-driven associates with retail functional and technical experience. RPE consultants have a complete understanding of the omni-channel business process to make recommendations leading to improvements in merchandising and supply chain solutions resulting in increased financials and customer satisfaction.

Epstein exemplifies RPE’s commitment to helping clients address their most pressing challenges. He leads a team of both consulting and outsourcing professionals charged with developing and implementing solutions to deliver results through retail consulting services and solutions.

RPE’s growing list of satisfied clients continues to establish Epstein’s reputation as an industry leader.


Tom Villa
Senior Vice President

Tom Villa

Tom Villa is a founder and managing member instrumental in the establishment of RPE in 1999. A hands-on senior IT executive with more than 30 years technical systems experience in both the public and private sector. His expertise includes large scale and strategic project leadership, systems analysis, system design and quality assurance. He is a former CIO with a unique combination of technical and functional skills giving him the ability to identify and understand business issues, develop practical solutions, manage projects and produce deliverables while routinely meeting objectives.

His areas of expertise include delivery of RPE’s Cloud Computing services encompassing hosting, systems management and Software-as-Service (SaaS). He oversees the 24/7/365 operations of the RPE Data Center, manages the SOC 1 certification and maintains RPE’s IBM Business Partner certifications.

Villa’s core competencies are with IBM and Lenovo on System x solutions, i-Series health monitoring, IBM Cloud and hosting solutions. He has designed, configured, installed and managed hundreds of IBM systems including: IBM Series 1, AS/400, i-Series, IBM-I, POWER, p-Series and IBM SAN’s. He has crafted and installed solutions with third party HA/DR solutions, implemented replication between systems and increased production “uptime” by modifying incremental back-ups and full system save schedules.

He is also responsible for driving innovation through the development of new retail services and solutions to respond more quickly and effectively to changing market dynamics allowing retailers to become more competitive.


Rob Henneke
Executive Vice President

Rob Henneke

As a fiscally conscious and goal driven retail technology and services executive, Rob Henneke is a vital member of the RPE team. He works closely with clients providing insight into retail processes and best practices. Henneke’s depth of retail experience and rich knowledge of the IT industry allows for a complete understanding of the business process to make recommendations leading to improvements in merchandising and supply chain performance.

He is a master retailer with more than 30 years of management experience in merchandise, operations, systems, sales, distribution and special projects. He began his retail career at Gold Medal Sports gaining the experience to rapidly move up the ranks holding corporate merchandising and management positions with Herman’s and JumboSports. Throughout his retail career, he was instrumental in advising on potential technology investments to address company needs.

Understanding the importance of technology in retail, he made a career move to consulting when he joined RPE in 1999 responsible for new business, marketing, customer relationship management and project management. Under his leadership, RPE expanded its growth where the company has become an industry leader in retail consulting services.

Promoted in 2010 to executive vice president, Henneke leads the highly-skilled retail consulting team of consultants working to build solutions for retailers across multiple channels to optimize sales, increase margin and manage inventory. His focus is in the areas of Merchandising, Planning and Allocation, Forecasting and Replenishment, Business Intelligence and Cloud Computing.